The Business of Being an Influencer
About the program
Ever wonder how to turn your personal brand into a thriving business? This course dives deep into the fast-paced world of influencer marketing, uncovering the strategies behind creating impactful content, building loyal audiences, and analyzing campaign performance.
Whether you’re an aspiring influencer, a social media manager, or a marketing professional looking to collaborate with influencers on brand campaigns, this course equips you with the tools to excel in the digital landscape.
By the end, you’ll be ready to take charge of your digital destiny and confidently navigate the ever-evolving social media industry!
This is an in-person course that meets daily in Fairfax, 9am – 4pm EST. Tuition cover materials, meals (lunch/snacks), and transportation to any offsite excursions.
Meet the Instructor
Nicole Votolato Montgomery – F.S. Cornell Professor of Commerce, McIntire School of Commerce
Skills you will learn
- Craft a unique and authentic online persona
- Master the intricacies of building and managing brand partnerships
- Measure content performance using data-driven insights and key metrics
- Create strategies to grow and sustain an engaged, loyal audience
- Explore emerging trends and the future of influencer marketing to stay ahead of the curve
Out of the classroom
- Get out of the classroom and visit local companies with your peers. Each Friday Field trip is specific to the class and aimed at bringing the learning alive.
Please note: All information is subject to change at the discretion of UVA Northern Virginia.