Digital Marketing
About the program
Ever wondered why certain ads capture your attention instantly? Or how a well-crafted social media campaign can shift a brand’s entire perception? In this hands-on digital marketing course, you will dive into the dynamic world of online marketing, exploring how brands leverage social media, influencer partnerships, digital ads, and email marketing to engage today’s connected consumers.
Through real-world case studies and interactive projects, you’ll learn the essentials of creating effective digital campaigns, optimizing landing pages for conversions, and tracking performance. You’ll see how data-driven strategies transform advertising and how companies adapt to rapidly changing platforms and audience expectations.
This course is perfect for students curious about the fast-evolving digital marketing landscape, those interested in entrepreneurship, or anyone who wants to learn how brands stay relevant and impactful online.
This is an in-person course that meets daily in Fairfax, 9am – 4pm EST. Tuition cover materials, meals (lunch/snacks), and transportation to any offsite excursions.
Meet the Instructor
Christine Wilson, UVA Alum and Industry Expert
Skills you will learn
- Social media strategy and management
- Digital content creation
- Influencer marketing strategy
- Email marketing design
- Digital advertising
Out of the classroom
- Get out of the classroom and visit local companies with your peers. Each Friday Field trip is specific to the class and aimed at bringing the learning alive.
Please note: All information is subject to change at the discretion of UVA Northern Virginia.