Customer Experience Leadership Institute
About the program
The Customer Experience Leadership Institute (CELI) prepares leaders to design and deliver services that are effective, efficient, and economically responsible. The program reflects evolving expectations for service delivery—emphasizing measurable outcomes, responsible use of resources, and experiences that build trust at scale.
Centered on three interconnected priorities—Experience, Efficiency, and Economics CELI equips participants with practical tools to assess existing services, identify high-impact improvements, and clearly communicate the value of customer experience investments to decision-makers.
Through applied learning and real-world examples, participants learn how to plan, implement, and measure experience improvements that reduce operational burden, improve service reliability, and demonstrate clear organizational or public value.
Participants leave with a tested value proposition and a clear, actionable plan for improving customer experience in their organization. By joining, you’ll connect with a growing network of forward-thinking leaders from across government and industry. Our 70+ alumni bring actionable insights from agencies such as DHS, IRS, FEMA, HHS, and HUD. Don’t miss this opportunity to modernize your approach to service delivery and unlock measurable results through better customer experience management.
Testimonials
“When you surround yourself with trailblazers in CX, you will turbocharge your results. Just being in a cohort learning environment of leaders sparks new ideas and learnings that I can immediately implement.” – CELI Alum
“I just completed one of the most rewarding experiences of my career. To be in the room and share experiences with so many trailblazers in Federal CX felt surreal.” – CELI Alum
“As a CX Leader, this was an invigorating experience. I was able to learn and apply the principles, and engage with a high quality group of like-minded professionals. I recommend this program to everyone in organizational leadership, not just CX.” – CELI Alum
Discount Codes
- UVA Faculty and Staff: This program is eligible for the UVA Faculty and Staff 10% discount. Use code UVAFACULTYSTAFF at checkout. Discount applies to all UVA employees, including full-time, part-time, wage, and temporary staff, with or without benefits.
Skills you will learn
- Service Evaluation & Optimization: Assess existing services using the Experience–Efficiency–Economy framework to identify and prioritize improvement opportunities.
- Scalable Experience Design: Create customer experience solutions that are scalable, operationally viable, and financially sustainable.
- Data-Driven Decision Making: Analyze data and evidence to measure impact, evaluate tradeoffs, and guide service improvement decisions.
- Digital & AI Enablement: Apply digital and AI-enabled tools to streamline processes, reduce friction, and improve operational efficiency.
- Executive Communication & Influence: Articulate the value of customer experience investments clearly and persuasively to senior leadership and stakeholders.
- Implementation Planning: Develop realistic, actionable implementation plans that account for organizational constraints, resources, and risk.
Sample Session Overview
- Session 1: Experience in Practice: What Works at Scale
- Session 2: Mapping the Customer Journey to Reduce Burden
- Session 3: Designing for Scale Without Losing the Human Element
- Session 4: Efficiency That Improves Experience
- Sessions 5: Operational Efficiency and Organizational Performance
- Sessions 6: Technology, AI, and the Economics of Automation
- Session 7: Measuring Return on Experience (ROX)
- Session 8: Building the Business Case for Experience
- Session 9: Executive-Ready CX Pitches
- Session 10: From Knowing to Doing - Developing an Action Plan for CX
Please note: All information is subject to change at the discretion of UVA Northern Virginia.