Branding & Marketing
About the program
Is it worth spending $6 million on a 30 second Super Bowl ad? What makes you pick one thing over another in the store? How do companies communicate through distinct design choices?
In this course, you will learn basic marketing principles and branding strategies. You will analyze the ways in which real companies market their products or services, and they will think deeply about brand equity and product promotion. You will learn how marketing strategies have changed and how the rise of social media has influenced branding and marketing.
This course is ideal for students interested in pursuing a career in marketing or have a creative entrepreneurial spirit.
One-week format, July 8 – July 12: $1,500
Two-week format, July 15 – July 26: $3,000
Skills you will learn
- Marketing principles
- Marketing strategies
- Branding, packaging, and design
- Advertising & promotion
- Consumer behavior
Out of the classroom
- Visit marketing agencies &/or local businesses
Please note: All information is subject to change at the discretion of UVA Northern Virginia.