Branding & Marketing

Are influencers the future of marketing? Find out this summer.
Jul 8 - Jul 12
Anna Fairs

About the program

Is it worth spending $6 million on a 30 second Super Bowl ad? What makes you pick one thing over another in the store? How do companies communicate through distinct design choices?

In this course, you will learn basic marketing principles and branding strategies. You will analyze the ways in which real companies market their products or services, and they will think deeply about brand equity and product promotion. You will learn how marketing strategies have changed and how the rise of social media has influenced branding and marketing.

This course is ideal for students interested in pursuing a career in marketing or have a creative entrepreneurial spirit.

This is an in-person course that meets daily in Fairfax, 9am – 4pm EST. Tuition cover materials, meals (breakfast/lunch/snacks), and transportation to any offsite excursions.

Meet the Instructor

Get to know Instructor Catherine Walshak here.

Skills you will learn

  • Marketing principles
  • Marketing strategies
  • Branding, packaging, and design
  • Advertising & promotion
  • Consumer behavior

Out of the classroom

  • Visit marketing agencies &/or local businesses

Please note: All information is subject to change at the discretion of UVA Northern Virginia.