Digital Marketing
About the program
Ever wondered why certain ads capture your attention instantly—or how a well-crafted social media campaign can redefine a brand’s image? In this hands-on digital marketing course, you’ll explore the fast-changing world of online marketing and learn how brands use social media, influencer partnerships, digital ads, email marketing, and artificial intelligence to connect with today’s audiences.
Through real-world case studies and interactive projects, you’ll create your own digital campaigns while learning the essentials of video editing, graphic design, and content strategy. You’ll see how AI tools are transforming marketing—from predictive analytics and personalized recommendations to automated ad optimization and content generation. You will gain practical experience applying them to real-world marketing challenges.
By the end of the course, you’ll understand how to combine creativity with data-driven insights to build campaigns that engage, convert, and inspire. This course is ideal for students curious about the evolving digital landscape, aspiring entrepreneurs, or anyone interested in how AI and innovation are shaping the future of marketing.
Important Note: The prices listed reflect early-bird pricing and will change on Sunday, March 1.
This is an in-person course that meets daily Monday-Friday in Fairfax, 9AM – 4PM ET. Tuition covers materials, meals (lunch/snacks), and transportation to any off-site excursions. There will be no Friday Field Trip on 07/03 due to the holiday.
Faculty/Instructors
Skills you will learn
- Learn how to develop and manage an effective social media strategy.
- Create engaging digital content tailored to different platforms.
- Design influencer marketing strategies that align with brand goals.
- Build and refine email marketing campaigns with strong visual and strategic design.
- Explore how to implement AI tools to enhance digital marketing efforts.
- Understand the fundamentals of digital advertising and how to run targeted campaigns.
Out of the classroom
- Each Friday Field trip is specific to the class and aimed at bringing the learning alive.
- Past visits have included a trip to a local PR and Marketing Firm.
Please note: All information is subject to change at the discretion of UVA Northern Virginia.